ideas that drive
impact
Dynamic, Strategic, Effective
We are an award-winning public relations and communications agency that is journalistic, insightful and accountable – determined to change the status quo for clients who are fast-moving, growth-focused and forward-looking. We look for great stories and deliver game-changing results.
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With journalism in our DNA, technology at our core and success top of mind, we power communications programs that get meaningful results.
smarter
From the start
Combined Know-Who and Know-How
Our founders spent years at top media outlets like CNBC and NBC News. By combining deep connections and a journalistic approach, we’ve perfected the art of matching clients’ stories with the most influential storytellers.
Strategically Creative, Creatively Strategic
We transcend commodity communications and deliver fresh ideas and approaches to elevate your profile.
Motivated by Our Clients’ Success
We love winning, and every win inspires us to aim higher and strive for more.
50% Black-Owned
We are diversity-minded and celebrate difference in everything we do.
Sectors
expertise
Fintech
Tech is transforming how we interact with money, a revolution that client Qolo is driving forward.
Artificial Intelligence
AI is charting new paths, disrupting industries like trucking where Locomation's autonomous approach is transformative.
Crypto / Digital Assets
The crypto revolution is well underway and companies like client CEX.IO are innovating at a rapid pace.
Diversity & Inclusion
Our commitment runs deep for ourselves and our clients, like VC Include and RiverFront which advance DEI goals and give voice to diverse executives.
Software
Digital transformation is what client Browzwear is all about when it comes to 3D fashion design. We work to communicate that shift.
Venture Capital
Venture capital fuels new generations of tech leaders. We boost the profile of clients like Moderne Ventures to power the future.
Financial Services
Financial markets and economics are complex and smart commentary is critical. That approach is central to our RiverFront strategy.
Proptech
The real estate biz is democratizing and reinventing for the future. Clients like Awning are leading the way.
Media / Marketing
New platforms are changing the game for creators and marketers. Clients like ManyChat are breaking ground for millions of global users.
HR Tech
Hiring right and retaining employees keep the C-Suite up at night. New tools and platforms like 1Huddle are transforming the role HR plays.
Cannabis
It’s a green, new world for cannabis. Cresco Labs, at the forefront of a rapidly emergency industry came to us to tell their story.
the
persuasion
Equation
Our storytelling formula is rooted in understanding your objectives and implementing a menu of services that moves the meter. We take you on a journey through delivery focusing on the right strategy and audiences that matter.
Planning
Take the time at the outset to understand the full story, the big picture and how PR can affect it. Then, focus on building a strategy, companion messaging and a campaign to match.
Media Relations
Building visibility means making news, surfacing compelling narratives and working to shape and tell stories in a thought-provoking way. It’s important not just to know what to say, but how to say it to be heard by those you’re trying to reach.
Data
One way to become a trusted source of truth is to use your own data – aggregated information and insights about customer behavior, preferences, geographic or demographic differences, or surveys of members or clients. Data is a great way to open the door to coverage, providing journalists the information and insights they thrive on and it also serves as fuel for owned content, blog posts and social media.
Content
By surfacing opinions that matter through written content, clients can take control of their message, and join the national conversation on their own terms. Whether in the form of bylined articles or blogs, this kind of thought leadership builds credibility and earns recognition.and it also serves as fodder for owned content, blog posts and social media.
Social Amplification
Expanding upon every piece of coverage and every development extends awareness and reach.
Advocacy
Building influence is part of the program.
By leveraging your own network – personally and professionally – and building new relationships, with analysts, authors, academics, you can shape perceptions. Think about the power of appearances at conferences and events, and winning awards to win attention and credibility.
the
point
OUR THOUGHTS ON THE INTERSECTION OF COMMERCE AND TECHNOLOGY
Want to
chat?
If you want to learn more about Rally Point and how we can help tell your story, just reach out and set up a meeting!
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