With product shortages hitting every industry across the globe since the Pandemic, retailers have had to anticipate shopper behavior and demand in the face of tremendous unknowns. But the stresses...
the point
Pitching a story? Here are Four Things to Remember.
#1 — You’ll need to sell it In order to attract the attention of busy reporters, your pitch needs to be cogent, timely and relevant. It’s important to provide the context for your pitch as well as...
Onward and Upward, Despite Economic Uncertainty
Rally Point is celebrating its eighth year in business. Through the crypto boom and bust, cycles of tech funding and trend changes, significant shifts in the global economic and political landscape,...
Q&A on Autonomous Trucking
A Conversation with Director of Communications Sean Rushton Rally Point: Hi Sean, thanks for talking to us today about Locomation and your journey. Sean: Glad to do it. As you know, autonomous...
Let the chaos work for you: 3 ways to make your voice heard
How are you feeling about the global economy? The answer, to us, depends on the day. Markets are up, then they’re down. Crypto surges, then declines. Meanwhile venture capital makes cautious bets...
Think Global, Act Local
We represented a company called Awning. It was a startup trying to get people to invest in rental properties at a time when private rental homes were becoming the fastest-growing sector of the...
Are Conferences Worth the Investment?
Breaking it down Conferences are a great way to get an executive’s name out there and connect with others in the industry and with journalists who are covering the space. With hundreds of...
Kaltech Hires Rally Point as US Agency of Record
Kaltech Hires Rally Point as US Agency of Record Japanese technology company, Kaltech, an innovator in photocatalysis for air and water purification, has appointed Rally Point Public Relations as...
Why Spend Money on PR?
For some forms of marketing and advertising — such as digital ads — it's easy to see the ROI quickly. PR is slightly different because the ROI may take longer to see, and the revenue earned could be...
Media Pitching Tips
Pitching a story? Here are Four Things to Remember. #1 — You’ll need to sell it In order to attract the attention of busy reporters, your pitch needs to be cogent, timely and relevant. It’s...
How to Write a Good Press Release
How to Write a Good Press Release that Journalists Will Notice Press releases sometimes seem like an outdated form of business communication but they are still an important part of your overall PR...
How to Use Data to Tell a Story
Analytics and metrics are much more accessible than ever. Whether brands use their own aggregated data, partner with outside resources like survey companies or analysts, or use tools like Survey...
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